close-up photograph of a cluster of dark grapes with water droplets on them, against a black background. The grapes are in sharp focus, highlighting their textures and the reflections on the water droplets, which suggest freshness. The dark tones of the grapes stand out against the dark background, creating a moody and sophisticated atmosphere. This type of image could be used by a consulting company like theFactor, which specializes in the alcoholic beverage sector, to evoke the quality and depth of flavors that can be found in wines and other grape-based alcoholic products. The image conveys a sense of premium quality and could be associated with luxury wine brands or high-end product lines.

Reimagining the adult beverage experience.

New Thinking.

Depth of Knowledge.

Leading Innovation.

The hallmarks that set us apart.

We’re a strategic consulting firm, uniquely positioned to reimagine the adult beverage category as a lifestyle vertical to drive business growth for our clients.

Tackling all the factors that impact the customer engagement experience, we redefine the business strategy to deliver a progressive solution that leverages the exponential growth in the category and consumer demand.

Bridging strategy, partnerships & execution to deliver the next generation of customer engagement.

How do you drive business growth? With a strategic partnership approach. We identify high-impact partners, sponsorships, and alliances that drive business growth. In the adult beverage category, rights negotiations, revenue structure, and contract terms is essential. Our partnerships are designed to elevate the customer experience, increase revenue, and drive long-term profitability.

Partnerships

Focusing Your Sights on Growth

What drives brand recall? The experience. We creatively drive the narrative that bring your brand’s story to life. By integrating influencers, celebrity elements, and compelling voices, we enhance the experience, and value. Our strategy is designed not only to engage but also to educate, inspire, and elevate the customer experience.

Engagement

Creating Impact

The image showcases an array of liquor bottles displayed on backlit shelves, creating a warm and inviting ambiance. The backlighting emphasizes the rich colors and shapes of the bottles, ranging from deep amber to vibrant blues and reds. The symmetrical arrangement of the bottles against the geometric shelving creates a visually striking and organized display, reminiscent of a high-end bar or a liquor store's premium section. This presentation style conveys a sense of variety and luxury, which would align well with a consulting company like theFactor that specializes in the alcoholic beverage industry. It suggests a curated selection that could represent the company's expertise in offering a diverse and sophisticated range of products to its clients.

Navigating the complexities of the adult beverage landscape requires a clear roadmap that aligns both B2B and B2C objectives. We focus on license holders, partner rights negotiations, and the key “factors” that drive successful execution. Our expertise lies in market segmentation—developing national strategies with tailored regional execution while engaging all adult beverage stakeholders.

Strategy

Navigating Your Path to Success

The image captures a vibrant moment at a bar, where a bartender's hand is elegantly spritzing a citrus zest over a well-crafted cocktail, causing tiny droplets to scatter in a fine mist. The cocktail itself is a rich amber color, and it's presented in a classic stemmed glass which is placed on the bar top. The background is dimly lit, with soft glows reflecting off the bottles, creating an intimate and inviting atmosphere. The action of spritzing adds a sense of freshness and artistry, suggesting a high level of care and expertise in the drink's preparation. This setting and action embody the essence of a sophisticated nightlife experience and would resonate well with the branding of a consulting company in the alcoholic beverage industry, such as theFactor, highlighting their focus on quality, refinement, and the sensory nuances of enjoying premium beverages.

EXPERIENCE MATTERS

We are fully immersed in the adult beverage category with a deep-rooted foundation in the global sports, entertainment and lifestyle industry.

Diane Karle

CEO & Founder

Steve Kerepesi

The photograph portrays a close-up of a middle-aged man with a friendly demeanor. He is wearing large, round glasses and a casual gray t-shirt, with a slight smile on his face that reaches his eyes, giving him an approachable and warm appearance. The background is blurred with hints of greenery, suggesting an outdoor setting that adds to the natural and relaxed vibe of the image. The man's well-groomed beard and stylish glasses convey a sense of modern sophistication. This type of image could be used in various professional contexts, including personal branding, to convey confidence, experience, and a welcoming personality.

Advisor & Co-Founder

"The wine and spirits sector is at a tipping point, under significant transformation and explosive growth, yet the approach to engaging customers remains one-dimensional, complex and predictable. As a major business driver, this category has ignited innovation and new strategies for the next generation of consumer experiences. Leveraging this dynamic transformation while simplifying its complexities is what we do.”

Our Work